REI Mobile App
REI is a retail and outdoor recreation company that provides products, services, and other amazing opportunities for people to enjoy the outdoors. Since 1938, they have made it their goal to share their enthusiasm while also reducing environmental footprints. This concept design addressed the complicated user eCommerce experience while also simplifying the overall layout of the app.
Initial Approach
The first concept design relied on a hamburger menu to be the main navigation. After user testing via Invision and researching studies, the overall feedback was that the side menu is too hidden to be used as a main source of navigation. Revisiting the design, a new concept of utilizing a bottom navigation for the main and the hamburger as a secondary navigation, proved to be more effective.
