Intro

Joanna Vargas is widely known for their facial treatments and natural skincare products offered at their signature New York City and Los Angeles salons. A favorite amongst celebrities, Joanna Vargas products reflect her unique combination of technique, technology, and all-natural ingredients to provide great skin for all.

We teamed up to help the brand’s website by conducting an audit and seeing where we could best maximize opportunities for both salon bookings and eCommerce sales.

Problem

The original site had two domains and platforms for different functions, resulting in inconsistency and user confusion.

The original site was divided between two separate platforms and domains:

• Wordpress for salon service bookings and

• Shopify for eCommerce skin products.

In order to bridge this gap, I created a unified Shopify website that offered both functionalities of 1) booking appointments and 2) purchasing skincare products.

Solution

I created design mockups of the Home and Product pages to hand off to our Development team to implement.

The Home page focused on including sections for both products, bookings, and appointments. The Product page prioritized a clean look to support the brand’s use of all-natural, clean ingredients.

Final web mockups