Spikeball • Product Release
America Spikes on Dunkin'
Overview
Project: Spikeball x Dunkin’ Limited Edition Set Marketing Campaign
Role: Graphic Designer, Photographer
Timeline: 8 weeks
Skills: Marketing Strategy, Packaging, Visual Design
Team: CMO, Director of Content, Senior Marketing Manager, Social Media Manager, Videographer
Intro
Dunkin’ is an American multinational coffee and donut company. We partnered together to design a new limited edition Spikeball collab set and develop a marketing campaign for the product launch.
Product Design
Through multiple rounds of feedback with the team, we were able to finalize the design of the set with Dunkin’s iconic logo and the slogan “America Spikes on Dunkin’”.
Marketing
Using content that we had filmed and captured, the team launched on socials previewing the set until the final launch day.
Conclusion
The overall campaign was a great success with over 700K views on social and selling out within 24 hours of launching.